Ethereal___u created by Yi-Ting, Lu who studied and lived in the UK for two years. 
The brand name ethereal inspired by a quote “Believe that the world is an ethereal flower, and ye live” based on the book The Dharma Bums (, 2018). The definition of ethereal is extraordinarily delicate and light in a way that seems not to be of this world which also matching our product concept.

The founder’s name is called Lu, so the last two English alphabets from ethereal u combined become Lu, and the word itself also includes real. Real you, real Lu is our slogan, we dedicated to providing high quality and sustainability, affordable luxury clothing to our customer with a gender-neutral concept. Our target audience is the people who do not want to distinguish themselves from others by their outfits but also want to wear clothes which make them feel comfortable and confident.