Creation of ETHEREAL_U
ETHEREAL_U
is a contemporary fashion brand envisioned by Yi Lu, who honed her craft and immersed herself in the vibrant fashion scene of London, UK for two years.
The name “ethereal” is drawn from a poignant quote in Jack Kerouac’s The Dharma Bums: “Believe that the world is an ethereal flower, and ye live.” This notion of “ethereal”—extraordinarily delicate and light, almost surreal—perfectly encapsulates our design philosophy and brand ethos. “Lu” signifies the founder’s name, and by merging the final letters of “Ethereal” with the initial of “Lu,” the word “REAL” emerges. This reflects our core value: encouraging authenticity and self-expression through fashion.
Ethereal U-REFINE YOUR STYLE
“Real you, Real Lu.”
We exhibit an understated luxurious lifestyle that aims to empower women to live and dress mindfully, expressing their true identities. We believe a luxurious lifestyle is not just about price tags, but a state of mind that celebrates sustainability, affordability, and expressiveness.
We hope to inspire every woman to feel comfortable in her style and break free from the confinement of gender norms. We encourage women who enjoy a gender-neutral concept and aim to provide a platform that enhances their effortless yet classic styles.
